Renaissance Health Medical Aid Fund (RMA)

The RMA brand was updated in 2020, along with a new corporate identity and website. I was responsible for producing the website copy.

RMA produces quarterly newsletters that are distributed among Fund members and stakeholders. I was responsible for the copy of these newsletters.

I was responsible for writing B2C communication in the form of emails, letters, and 160 character-limit SMSs.

I contributed copy for a variety of B2C and B2B marketing campaigns. One notable campaign was the 2021 Independence Day Campaign, in which we highlighted RMA as a proudly-Namibian governed and administrated Medical Aid Fund.

An example of the copy was the script in the form of a poem for a campaign.